Tea Collection: Globally inspired children's clothing company
In their rebranding phase, I had the lead design role of developing a new customer order packaging experience. A memorable brand experience was essential since it would be the first tactile connection customers would have from Tea Collection’s online storefront. Key design objectives were to communicate youthful exuberance, modern sophistication, cultural connections, and travel.
Creative Direction: Dana Marinovich Design Direction: Hannah Robinson Logo Redesign: Erik Marinovich
This + Shop
This + Shop: E-commerce site featuring modern products from up-and-coming designers and artists
The goal was to create a simple shopping experience highlighting the craftsmanship of each product and its innovator. More pages of this website coming soon.
Art Rogers is a photographer and developing winemaker residing in Point Reyes. He specializes in silver grain photography and has a keen interest in the complexities of time. The goal of this project was to develop a one-of-a-kind, cohesive packaging system focusing on the artisanal nature of Art Roger himself.
Tea Collection: Globally inspired children's clothing company Catalog: India, Spring Holiday 2015
This holiday catalog represents the grand festivities of India with elements such as marigold curtains, flowing saris and painted mandalas. For this project, I worked on the typography, graphic treatments, layout, color and photo retouching, and final press check.
Look books from Tea Collection call for custom typographic treatments for each season. This typographic design represents their discoveries of old and new from Italy.
Argentina & Bolivia
Tea Collection: Globally inspired children's clothing company Catalog: Argentina & Bolivia, Fall 2015
This catalog showcases the rural Estancia de las Pampas located in Argentina. Features include earthly tones, traditional gauchos, equestrianism, and Spanish geometric shapes. For this project, I worked on the typography, graphic treatments, layout, color and photo retouching, and final press check.